About Velmaire

The House of Fine Fleece.

Velmaire began with a simple belief: that the best clothes start with the best fibres. Cashmere, merino and linen have been prized for centuries for one reason. They feel extraordinary to wear, and they last.

We set out to build a quieter kind of menswear. No loud logos, no passing trends. Just considered pieces in natural fibres, chosen for their weight, their handle and the way they feel against the skin, at prices that make sense.

What we make

Our collections cover the essentials of a modern wardrobe: fine knitwear, relaxed leisure sets, polo shirts and trousers, alongside a golf line built for the course and the clubhouse. Every piece is designed to be worn often and kept for years.

How we work

We keep our range small and our standards high. Each style is checked before it joins the collection, and every order is folded and packed with care. If something isn't right, we'll put it right. You can always reach us by live chat or at sales@velmaireofficial.com.

Thank you for being here at the beginning.

Velmaire. Est. 2026.